Zdravo, I'm Rada.

I'm a designer and art director currently living in sunny California and working independently on creating unique brand expressions and engaging digital experiences.

For over ten years I’ve worked in agencies, in-house teams and freelance, selectively partnering with range of clients, from early stage startups and non-profits to established brands such as Zillow, Williams Sonoma, and McKinsey and Company. While I bring a range of creative expressions and a broad perspective to my work, I mainly focus on brand identity creation and designing digital experiences. By simultaneously building brand and product experience we can build something cohesive that tells a deeper story and prioritizes product experience as important part of the brand. I believe that creativity is key in driving businesses forward and I root all my work in extensive strategy, fueled by workshops, research and open conversations with clients.

When I’m not working I enjoy spending time outdoors, traveling and reading. I'm obsessed with my cats, the art of coffee making, plant-based food, psychodelic typography and Wes Anderson movies. I also casually make pottery.